Bio
I have a degree in Social Communication with a specialization in Graphic Design, with extensive experience in the publishing market.
Mission
To contribute to ensuring that everyone has access to coherent communication for their brand, preferably visually inspiring.
Vision
We must never forget that, in addition to aesthetics, we are here to offer good visual communication.
Fusion
There is art and there is technique. The best is when these two things come together in the same project.
About
I graduated from Bandeirantes University at Sao Paulo with a B.A. in Advertising (1998) and obtained a postgraduate degree in Graphic Design from Panamericana School of Art and Design (2005).
Among other courses, I have studied Management and New Products Launch, Art Direction and Branding, all at ESPM (Advertising and Marketing School, 2006, 2013 and 2015), People Management (Amana Key, 2012), Sketch and Illustration (Ecktor e Roco, 2000).
Experience
Currently, I hold the position of Director of the Creative Studio for the business-oriented brands at Editora Globo. Among the titles under my responsibility in the areas of design and audiovisual are Época Negócios, Pequenas Empresas & Grandes Negócios, Globo Rural, AutoEsporte, and Um Só Planeta, occasionally collaborating with the newspaper Valor Econômico.
The daily production involves design for 4 monthly magazines, annual reports for the brands, teasers for editions and events, social media content, video and podcast editing, visual materials (both printed and digital) for brand events, creation of new projects, etc.
Before that, I was the Art Director at Época Negócios from 2009 to 2020, and then took on the role of Director of the Creative Studio, a position I have held to this day.
Before that, I have worked in Portugal as an executive art editor at Diário de Notícias (Madeira), where I helped to design and install its new graphic and editorial project, which has gained several prizes in Europe.
Previously, in Brazil, I have worked at Folha de São Paulo (1999 a 2007), at Núcleo de Revistas da Folha, initially as a Designer at Guia da Folha and Revista da Folha and lately, for two years, as na Art Editor at Guia da Folha. In this period, I have done two graphic projects for Guia da Folha and several special issues for the Núcleo de Revistas.
In the beginning of my career (1992 to 1997), I’ve worked as a Designer and Producer Assistant at the advertising photo studio J.C. Buldrini and, afterwards, I became a free-lancer Designer in advertising agencies like Cia. de Ideias and Kisar & Dias.
Recent works
A good newspaper is a nation talking to itself
Madrid’s photographer marathon
- julho 21, 2022
- robuldrini
Recent trends in storytelling
- julho 21, 2022
- robuldrini